What is your brand message?
Everyone has a brand. As soon as you choose a name for your business you are sending a brand message. When you set up your website, publish a list of services, put a tag line on your business cards or establish pricing, you are communicating - telling the world (and your potential customers) what your company is all about. As business owners we have a choice – effectively manage our brand message or let it evolve without our influence.
Managing the message to drive the specific results you want is the foundation of your Essential Marketing Plan (EMP) with Sales Up Solutions.
Managing the message to drive the specific results you want is the foundation of your Essential Marketing Plan (EMP) with Sales Up Solutions.
Delivering Your Brand Message
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Sales Up Solutions will help you deliver your brand message with a variety of marketing tools that will be part of your custom marketing strategy.
These could include the following:
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Sales Up Solutions will help to develop a clear and compelling value proposition.
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Your Website
In today’s world your company’s website is the most important carrier of your brand message. Your website needs to communicate the value of your product and project the professional integrity of your business.
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Content is King in the world of the search marketing. Your content must be well written and original in order for your business to be seen as an authority in your field. Making sure that you can be found in a search is one of the foundations of a good marketing plan. We will help you get to page one with our specialized local SEO techniques.
With our website design your site is user friendly regardless of the screen size and you will be able to make simple updates without additional costs. |
A “cool” website is just ... cool.
An effective, easily found and informative website is revenue! |
SEO / Lead GenerationSEO is a mystery to most people. Using the internet to find what we want to buy is not. In fact, 97% of purchases today start with an internet search. So how do you make sure your company comes up in a search for your products?
At Sales Up, we have experts in Local Search Engine Optimization. We know that you need to find customers where you do business and we help you get to page one in a local search fast. And because the rules of SEO change often, we continually monitor your rankings and make changes as needed to keep you there. |
We hold ourselves accountable for your rankings, it is part of our brand promise!
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Social Media / Content MarketingSocial Media shouldn't be an intimidating part of your marketing strategy. Social media is a great place for your customers to "meet" you and get to know your business in a non-intimidating environment. In order for them to like what they see, you have to make sure that your message is consistent across all the social media platforms you are using and the content must be fresh, informative and suggestive without being "in your face" aggressive. This is also a great place for your happy customers to become your advocate and in many cases, your evangelist.
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Social Media is a great place for your happy customers to become your advocate and in many cases - your evangelist!
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Sales MaterialsAs we have said before, there really is no secret to marketing and sales success other than to have a strategy. Part of our strategy is to continually be creative and provocative in our efforts to drive your company's sales and profits up. In addition to your digital marketing presence, you will want to make sure that you have printed marketing materials that carry your brand message as well. We will help you design professional quality presentation folders, brochures, direct mail pieces and even Powerpoint presentations when you need them. Working together we will keep things fresh and interesting and fill your pipeline with new prospects and ultimately - customers.
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Part of our strategy is to continually be creative and provocative in our efforts to drive your company's sales and profits up.
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Our FREE Quick Check Marketing Audit the first step!
Case Study
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Innovation drives growth...
While working as the VP Sales & Marketing for a Midwest manufacturer, we identified some new products we could now create based on a new equipment purchase. These new products would enable entry into an entirely new market. We identified an enabling prospect who we knew would benefit from the new products and together we developed a superior product that was able to be sold at competitive pricing. Since this market was a diversion from the company’s core business, we branded the business as a new division and launched a new website with an e-commerce site so our new customers could order online. Before we even produced the first production run, we had a commitment for over $300K in new business and within a year, over $1MM in new business.
While working as the VP Sales & Marketing for a Midwest manufacturer, we identified some new products we could now create based on a new equipment purchase. These new products would enable entry into an entirely new market. We identified an enabling prospect who we knew would benefit from the new products and together we developed a superior product that was able to be sold at competitive pricing. Since this market was a diversion from the company’s core business, we branded the business as a new division and launched a new website with an e-commerce site so our new customers could order online. Before we even produced the first production run, we had a commitment for over $300K in new business and within a year, over $1MM in new business.
