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8 Tips for Increasing Online Engagement

7/16/2016

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​For years we have been talking about using content to promote your brand online. Relevant content is one of the best ways to show your customers and prospects that you are an authority in your field and should be a key element in your overall marketing strategy. Whether you are a realtor showing potential buyers that you know the mortgage process with articles about getting approved for your first home loan or a mechanic sharing information about the attributes of several types of tire tread, giving your online visitors information that they need, at a time they need it, is a great way to get attention and start the process of getting your next customers to “know, like and trust” you.

But getting the information posted is not the golden ticket. Once you have an interesting mix of content being posted consistently on your social media sites as well as your website, you need your readers to do more than just read the posts, you need them to engage! Engagement is when your page visitors share or re-tweet your post, click through to the links you include, make comments that will be seen by their fans, respond to your call to action or actually contact you to buy your product or learn more about it. Getting social media browsers/followers engaged can be a challenge. Here are some tips that might help you get your fans responding to the great content that you are providing through your online pages:

1. Post good content more than once.
Social media is a fast paced environment. Facebook and Twitter don’t show everyone everything so your post might not get to all of your followers. And even if it does, they might miss it in their feeds. So when you post something really good, re-post several times over the course of a day or more. This will increase the odds for the content to be seen.

2. Pin a post to the top of your feed.
If you are fortunate enough to have regular visitors to your site or if you are promoting your site through a campaign, pin a great post to the top position to ensure that the visitor sees a provocative post as soon as they arrive. You can unpin after a time so it doesn’t become boring but pinning is a great way to hold something in priority position.

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5 Things to Put an End To The Bottomless              “To Do” List…   

3/7/2016

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In a very busy world where each of us is tasked with multiple responsibilities at home, at work, in our social groups and our communities it is easy to just keep adding to our “To Do” list until it becomes the bottomless pit. Finishing the day without completing what we intended to do is demotivating and causes us to feel we have failed somehow. That is just not a good way to feel at the end of a day that most of us should be proud of. Maybe we missed a few items on the list but we did get a lot done too.There are ways to master the list, prioritize your day and your tasks so that you accomplish the important priorities and end the day feeling good about how you spent your time, knowing that you made progress toward the important objectives in your life.

Here are some ideas that I have used to master my own bottomless to do list:

1 – Start each day with a NEW list!
I am a habitual user of a daily task list and have been for many years. I have tried to keep it on my smartphone or task list in Outlook. I have even bought into some of the apps that promise to help me keep my life more organized. None of them work for me as well as my notepad. I end each day by creating my list for tomorrow – which includes adding anything that I did not get done today. Then I close the book on today’s list. So tomorrow I am not faced with an incomplete list from yesterday and a defeated feeling to start off my morning.


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    Rhonda Perry

    25 year veteran sales and marketing pro. Growing sales is her passion. Whether you are managing the sales process or marketing efforts, ensuring that your efforts are targeted, consistent and relevant is her best advice to customers.  Don't leave your business to chance - be intentional about your sales strategy! 

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  • Home
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  • Your Brand
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  • Building Your Business
  • Interesting Stuff