For years we have been talking about using content to promote your brand online. Relevant content is one of the best ways to show your customers and prospects that you are an authority in your field and should be a key element in your overall marketing strategy. Whether you are a realtor showing potential buyers that you know the mortgage process with articles about getting approved for your first home loan or a mechanic sharing information about the attributes of several types of tire tread, giving your online visitors information that they need, at a time they need it, is a great way to get attention and start the process of getting your next customers to “know, like and trust” you.
But getting the information posted is not the golden ticket. Once you have an interesting mix of content being posted consistently on your social media sites as well as your website, you need your readers to do more than just read the posts, you need them to engage! Engagement is when your page visitors share or re-tweet your post, click through to the links you include, make comments that will be seen by their fans, respond to your call to action or actually contact you to buy your product or learn more about it. Getting social media browsers/followers engaged can be a challenge. Here are some tips that might help you get your fans responding to the great content that you are providing through your online pages:
1. Post good content more than once.
Social media is a fast paced environment. Facebook and Twitter don’t show everyone everything so your post might not get to all of your followers. And even if it does, they might miss it in their feeds. So when you post something really good, re-post several times over the course of a day or more. This will increase the odds for the content to be seen.
2. Pin a post to the top of your feed.
If you are fortunate enough to have regular visitors to your site or if you are promoting your site through a campaign, pin a great post to the top position to ensure that the visitor sees a provocative post as soon as they arrive. You can unpin after a time so it doesn’t become boring but pinning is a great way to hold something in priority position.
But getting the information posted is not the golden ticket. Once you have an interesting mix of content being posted consistently on your social media sites as well as your website, you need your readers to do more than just read the posts, you need them to engage! Engagement is when your page visitors share or re-tweet your post, click through to the links you include, make comments that will be seen by their fans, respond to your call to action or actually contact you to buy your product or learn more about it. Getting social media browsers/followers engaged can be a challenge. Here are some tips that might help you get your fans responding to the great content that you are providing through your online pages:
1. Post good content more than once.
Social media is a fast paced environment. Facebook and Twitter don’t show everyone everything so your post might not get to all of your followers. And even if it does, they might miss it in their feeds. So when you post something really good, re-post several times over the course of a day or more. This will increase the odds for the content to be seen.
2. Pin a post to the top of your feed.
If you are fortunate enough to have regular visitors to your site or if you are promoting your site through a campaign, pin a great post to the top position to ensure that the visitor sees a provocative post as soon as they arrive. You can unpin after a time so it doesn’t become boring but pinning is a great way to hold something in priority position.
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